Do you know that delivering too many emails at a time to different leads increases the probability of getting flagged as spam? Most email marketers don’t know this, so their email advertising campaigns have been largely unsuccessful. As a marketer aware of this, your next question will be, how many cold emails per day per domain is too much?
The answer is not that simple, as it depends on so many factors. In some cases, sending as few as three emails a day can activate the junk email filter on your account. These junk filters degrade your email advertising credibility and decrease the effectiveness of your business’s marketing campaign. To help you learn best practices cold email advertising, we will discuss how many cold emails are appropriate to deliver to leads. First, you need to know about the most critical variables for success.
Factors That Affect E-mail Advertising
These factors influence your cold emailing timing:
Account Level
How much advertising you’ve done with a domain heavily influences the number of cold emails you can deliver. For new accounts, you are mostly limited to 10-20 emails daily to avoid getting tagged as junk. This type of inbox has low email credibility and is ineffective for massive email advertising campaigns. For older domains with high emailing credibility, over a hundred emails daily are acceptable, provided the emails are composed correctly.
Intended Market
Every market audience has its requirements for cold emails. This is driven by the nature of the industry and the kind of people that operate it. For example, the technological sector is highly competitive, and people here check their messages several times daily. When marketing to these types of people, it’s advisable to send over 50 emails a day from a single domain. The story is entirely different when dealing with the gaming industry. The majority of gamers are young people who are more used to social media. When marketing with this group of people, deliver 3-5 messages per domain day because they rarely check their online mail.
What Number Of Cold Online Mails Is Appropriate
If you are new to the email advertising sector or someone with a new domain, delivering 9-25 cold emails per domain daily is best. This slow start will help you build up your emailing credibility and protect your address from landing in a junk folder. When delivering these online emails, you should start with your close associates, friends, and family. For marketers with older accounts that have built their sender’s credibility over time, you can deliver 80 – 110 cold emails per domain daily. This number of messages can be more or less depending on the Internet Service Provider.
Bottom Line
Before delivering cold messages to your leads, consider the level of the account and audience. Remember to send some test emails first to see how your prospects respond and use the feedback to improve your campaign. This will help you develop a successful and reputable email advertising strategy for your business. Be willing to learn new trends and remain compliant with regulators.