When you have a website designed for e-commerce by a digital marketing Howell professional, you will want SEO to be done well both on-page and off-page. You need to be on the first page for certain internet searches or the visitors you get will be less. Research shows that two-thirds of internet users only click on results on the first page. There are a few things that can be done to improve your rank and visibility but one of them is the keywords used.
Research carefully
The search for keywords that work with E-commerce websites is not quite the same as when doing the same for a website of any other kind, for example, a blog. The point of e-commerce website keywords is to gain rank, yes, but it is also about selling things. A lot of keywords are therefore in and about product descriptions and purchase intent. When researching for SEO Wall, or anywhere, you need to ensure content is high quality and that keywords flow and are natural, not crammed. If people have a bad experience because a keyword does not fit or there are too many, that counts against your website. The algorithm Google uses will push your rank down not up.
One of the things you or an expert can do is look at what autocomplete suggestions Amazon and Google make when you start a search enquiry. That can give you a clue as to what common searches are. For example, if you sell athletic wear you might try best athletic wear, or best hoody, and see what happens. Then wherever you gather the keywords from you work them into your content, on the website pages, in product descriptions and such.
Consider what factors make the best keywords for you
There are four things that affect whether a keyword is going to be effective;
- Intent – what people intend to achieve, learn or find when they search. For example, they might enter men’s XL hoodies.
- How many times a keyword is used – the more people use keywords to find something the more chance it will bring people to your website.
- Is it relevant to what you are offering – there is no point in choosing a keyword just because a lot of people use it, when it has nothing to do with your business.
- The competition – if there are a lot of others using the same keywords that will impact how highly you rank. The less competition there is the better you will rank.
A digital marketing Howell expert will aim to have you using keywords with a high volume but low to mid competition. Usually longer keywords have less use, and you might look at LSI keywords. These are terms placed together that then become something more specific to what you offer. For example, you have the word apple you could place it with Delicious for one direction or with iMac for something completely different. There are tools you or your seo Wall specialist can use to help choose the best words for your needs.