As content writing involves thousands of words to be crafted each day, writers should know the content writing trends of 2024.
Content writers do not just paraphrase words from Google. They have to weave words as per the content’s needs. Writers get yearly updates to update their content game.
To get your content ranked in Google, you need to know about bits and pieces of SEO strategy and types of content that will stay ahead of the curve.
Read to know more about the top trends of content writing in 2024.
Essential Content Writing Trends in 2024
Content marketing is all about connecting with the audience and driving the business forward. Here are the top 10 trends that will build the content marketing landscape this year.
1. Long-Form Content
The quality of long-form content will remain important in the upcoming days. The digital landscape is gradually shifting towards audio and video content. But the importance of long-form content remains the same. Ryan Robinson’s blogs, Cup of Jo, and Hike with Ryan are a few content writing examples that you can follow.
Quality content is the primary focus that will double the business growth. Google will keep its focus on customer experience. For that, the E-E-A-T principle will remain on top to evaluate content.
2. Short and Long Form Video Content
Video content has been a milestone in the digital marketing world for a long time. As we are in 2024 now, this type of content has become more diversified.
Short forms of video content like Instagram reels are currently thriving. You can even partner with influencers to add more value to your content marketing strategy. Such collaboration would establish your brand visibility and awareness.
Simultaneously, long-form videos like YouTube videos are still in demand. If you are looking for informative videos, YouTube alone can cater to the diverse audience and their preferences.
3. AI will be used in Full Scale
In 2024, AI is leading the way. Machine learning algorithms coupled with AI tools are creating different types of content in the digital landscape – making distinctions between AI vs human writers. Implementing such trends would help in business driving unmatched efficiency and growth.
For example, any e-commerce brand can use AI tools to generate bulk content for their email marketing campaigns to get a higher conversion rate.
However, this is important to note that human-generated content stays on top when it comes to personalised content. If you need high-quality human-generated content, you can contact a writing agency such as Das Writing Services to develop quality content for your brand.
4. Strategic SEO Implementation
Do you know what topic cluster is? This entails the topic-first approach which means looking at the topic related to a particular subject. In 2024, SEO strategies are taking a shift from the traditional keyword-centric approach.
By implementing topic clusters, you can master the SEO authority and deliver quality content to the audience. To start topic clustering, all you need to do is identify a comprehensive pillar that your brand mostly talks about.
Once identified, you can link your cluster content and link it to the primary keyword. You need to ensure that you are linking content internally that is beneficial for both readers and search engines.
5. Power of Podcasting
Podcasts and live webinars are the most favourite even in 2024. Content marketers are leveraging podcast platforms to create budget-friendly and engaging long-form content. These video formats provide ample opportunities for social media posts and blogs.
According to the resources, there are five million people who are using Spotify podcasts. The power of the podcasts lies in its ability to fetch maximum audience attention.
As of February 2024, 5 million podcasts are on Spotify. These statistics prove that podcasting has become the new way to engage with the audience.
- The Rise of Storytelling
Contents are not only limited to the pages of a book or the screen of the phone. In 2024, you can see the different types of storytelling in the new content universe.
As Seth Godin has stated once, marketing would bring new ways of storytelling. It has the power of captivating the audience. It creates the foundation of the content you create.
Top content writers in India like Aaina Chopra, and Saheli Chatterjee adopt this method of storytelling that creates a lasting impression on the reader’s mind.
- Voice Search Optimisation
To make your content voice optimised, your SEO strategy needs to incorporate conversational language. Voice queries are primarily usual which means you may need to add some daily contextual phrases.
YouTube is currently focusing on the power of voice search. For the video content, you can use the ‘voice search’ feature and get the videos immediately.
The content writing trends are changing rapidly. Content writers need to update with the latest trends to craft engaging content.